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State: Oregon
Trim: 2020 SEL AWD (Sonic Silver w/ Black Roof)
Options: Mats
MSRP: 24,930
Price: 21,650 Total out the door price
$2,377 dealer discount, $1,500 hyundai rebate
 

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State: New Hampshire
Trim: 2020 Ultimate AWD
Options: Crossbars, wheel locks
MSRP: $30,495
Price: $25,800
Matched a TrueCar offer from another in-state dealer, also includes $1,750 in rebates

Dealership had initially quoted me $25,600 on a Limited so was ecstatic when a TrueCar search for Kona Limiteds returned an Ultimate for only a few hundred bucks more.
 

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Hello All!

After test driving dozens of cars, and hours of research I am ready to buy my first ever new car... a Kona Ultimate AWD in Surf Blue! I just love this zippy little thing! I have a few questions about pricing though. I've been shopping around my area and prices seem really low. The lowest offer I have found is $24,900 base price, which is an astonishing $5,600 below msrp! Another car I am looking at is an identical "new" demo Kona with 2,100 miles on it for $22,989.

Does Hyundai typically mark their cars down this much, or is it purely form the unfortunate economic situation?

Either way I plan to go buy the car next weekend. Super excited!
 

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Hyundai has some pretty good factory rebates right now so the dealer is passing these along to the buyer so if you are getting $5600 off you are doing very well!
 

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I paid $26,000, tax title and out the door back in November for my Ultimate AWD. I was surprised as well since it was closer to $30,000 on their website. Good luck with your purchase. I think you'll be happy. I love mine.
 

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Bay area, CA, 2020 SEL FWD sonic silver w/ black roof.
MSRP: $23780
Dealer discount $2750, Hyundai rebate $2000, healthcare professional COVID discount $1000
Final price $18030
Out the door price after tax and license fee: $20662.5
 

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Hello,
I'm in Los Angeles and I was offered $21500 out of the door. (6/30/2020)
Any tip to negotiate with the dealer to get your final price?
I stacked 3 different rebates and discounts to get to that low price, it was during the worst months of COVID so they were probably desperate for business.
 

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After visiting 2 dealers who "offered" me to pay more than $26000 for a KONA SEL I decided to do ALL the negotiations online. Once I found the best price on regular webpages I started to contact dealers online offering different prices to TEST the market.
In another visit to a real dealer I offered $20999 as my LAST PRICE. Dealer then asks for $21500. NO DEAL.
Another call to a farther dealer and I offered $21200. Dealer answers with $215000.
I told the salesman that I had that offer "HERE at this dealer" and was looking for a better price to buy the vehicle right now and after a quick manager approval my price was accepted over the phone.
Smooth transaction after that.
Final Price OUT OF THE DOOR $21200 (Los Angeles area) MSRP $23365
6/30/2020
 
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