Poor product placement, the Kona's placement felt so forced and unnatural. Would have been better if Kona's were used as something else, like Police cars. Acura did something similar and it worked out well for them.
Just imagine if they gave us a theme for the infotainment system that was like JARVIS. Only downside is it would be hard to control while driving and take a while to get a hang of. But as infotainments improve and get more high tech then we should naturally see more JARVIS-like stuff.It need a license plate that says "J.A.R.V.I.S."
ANd a companion Zombie Apocalypse Kona with rotary cannons and missle launchers. Call it War Machine.