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Arriving in dealerships this March, Hyundai’s first subcompact crossover has one of the lowest starting prices in its segment, undercutting rivals such as the Honda HR-V, the Mazda CX-3, and Ford EcoSport. A base-model 2018 Kona SE will set you back just $20,450 including a $950 destination fee.

Both the entry-level SE and SEL trims comes with a 2.0-liter four-cylinder Atkinson engine, delivering 147 horsepower and 132 pound-feet of torque to its front wheels via a six-speed automatic transmission.

The SE comes standard with
a 7-inch LCD touchscreen display, Android Auto and Apple CarPlay compatibility, cruise control, LED daytime running lights, automatic headlights, and a keyless entry system.

For a bit more, the $21,150 SEL trim
adds on a set of 17-inch alloy wheels, push button start, side mirror integrated turn signals, heated front seats, and roof side rails. It even gets a few extra safety features including blind-spot collision warning, lane change assist, lane keep assist, and driver attention warning.

Sitting above the two SE trims are the Limited and Ultimate variants, which are powered by a 1.6-liter turbocharged four-cylinder engine. Paired with a seven-speed EcoShift dual clutch transmission, the mid and range topping trims produces 175 hp and 195 lb-ft of torque.

Coming in at $24,700 is the Limited model and with the price increase comes a set of 18-inch alloy wheels, power tilt-and-slide sunroof, LED headlights and taillights, leather upholstery, power driver seat, automatic climate control, fog lights, and auto dimming rear view mirror.

The range-topping Ultimate variant starts at $27,400 and comes loaded with even more features like an 8-inch LCD touchscreen display with navigation, heads-up display, forward collision-avoidance assist with pedestrian detection, lane keep assist and more.

If that not enough, the Kona even comes in a variety of paint options including Chalk White, Ultra Black, Sonic Silver, Thunder Gray, Pulse Red, Surf Blue, and Lime Twist.
 

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I believe on the Limited and Ultimate there is a $ 1,300 extra cost if someone wants the all-wheel-drive? All-wheel-drive also comes with the independent rear suspension instead of the torsion bar.
 

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For AWD, a $ 1,300 price bump isn't too bad though I don't like how it's limited to two trims only and not the full lineup. That means you have to go for a higher trim than originally planned just to pay a bit more for awd.
 

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For AWD, a $ 1,300 price bump isn't too bad though I don't like how it's limited to two trims only and not the full lineup. That means you have to go for a higher trim than originally planned just to pay a bit more for awd.
I bet if it wasn't for all the competition then they would have kept AWD as base model for the same price but to get the competitive edge they just had to. the marketing power of a cheaper price point goes a long way.
 
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