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Its a crazy design but at the same time its not out of this world. A lot of new SUV's have been taking on a similar effect. The new Mazda CX-3 sort of does that and with some funky colors can come closer to the Kona.
We'll be seeing more of this stuff happening since its the cheapest way to pull in new car buyers.
 

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That was actually a great example of how the LED lights could look at night which when compared to some much higher end SUV's, it might not be any different till you see the Hyundai badge. I bet at night from a distance some people might think its an Audi.
 

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A limited edition run of Kona's with a similar theme would do well and we haven't seen enough special models come out from them. No better product or time for that than now although the Stinger is another key product for special but limited run trims. Except in this case it would have to be cheaper cosmetic upgrades, Stinger should get a complete package that also includes performance.
 

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too bad they haven't done it yet or anything like it but that might be due to a lack of brand awareness
maybe as Hyundai's show up more on the big screen then they can invest money into special edition models.
its much cheaper to advertise than invest in actual products that come at a greater risk.
 
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